Anyone who has ever owned a retail location knows the importance of a clean and attractive exterior. What are you selling? Products? Services? Does your exterior accurately “tell your story” and offer an inviting entrance to new customers?
Despite the quality of service and dedication to your customers, it’s an attractive exterior that will set you apart from the competition and will get more people in the door. Your retail location’s exterior image should meet the following criteria:
- Clean
- Safe
- Inviting
- Current (As opposed to having an outdated image)
- Attention Grabbing
- Visible from the road
- Illuminated at Night
- Self-Explanatory Signage – Do people know where to go? What to do when they reach your site?
- Possible Shelter for Bad Weather – Canopies, Awnings, Extended Roofing
- Consistent Image and Corporate Standards Approved (Applies only to franchises and/or corporations and multiple-site locations)